“Paris Region, Source of Inspiration”: a regional brand that speaks to the world
Paris Region’s new logo captures the spirit of the region – its unique attractiveness, both as an economic center and as a tourist destination.
The aim was to create a brand that can be used by organizations across the area – bringing everyone together to highlight the attractiveness of Europe’s no.1 economic region and the world’s no.1 region for tourism.
With its immense potential, and centered on a globally iconic city, Paris Region has three key aims:
- Assert leadership – promoting the region’s leadership in numerous areas, its outstanding capability and world-class potential
- Celebrate strengths – expressing the distinctive characteristics and enduring qualities that make this region unique
- Pool talents – nurturing the unrivalled diversity that combines talents of all kinds to offer the world creative designs, inventions and innovations across different fields
This brand tells a unique story, the story of a region that has always been able to draw on its collective inventiveness to astonish the world: Paris Region is the home of creativity, in all its various forms.
The values this brand expresses are part of Paris Region’s DNA – defining its destiny and its personality. A destiny that’s all about strength, modernity and openness to the world. A personality that’s young, inventive, full of rich contrasts. Its values are: creativity, diversity, solidarity, youth, modernity, universality, strength.
Are you based in Paris Region? Show your support by adopting the region’s logo!
A visual identity that expresses the region’s positioning:
- Bars of color, radiating outwards
- A color palette that expresses diversity, intersecting talents, a “melting pot” region.
- The shape of the Eiffel Tower at the center – an iconic symbol, set at the heart of the region
- The signature “Source of Inspiration” – capturing the essence of the region’s personality