THE ORTHEX GROUP, THE PRO SCANDINAVIAN OF “PRACTICAL IS BEAUTIFUL” OPENS ITS FRENCH SUBSIDIARY IN THE PARIS REGION
Leader in the Nordic markets in the manufacture of functional, eco-design products, the Orthex Group, which has 3 factories in Sweden (Gnosjö/Tingsryd) and in Finland (Lohja), exports to over 40 countries and has decided to pursue its international development by creating a subsidiary in the Paris Region.
LOCALIZATION IN THE PARIS REGION: AN OBVIOUS STRATEGIC CHOICE
" The major French distribution chains - which represent a large proportion of our customers - are located in the Paris Region or are close by owing to the speed of the TGV lines. The choice to set up in the Paris Region was natural. Entering the Paris Region market means gaining access to 12 million consumers who are fans of our eco-design and product design approach and also benefiting from a pro-business ecosystem at the forefront of innovation. As a bonus, our French subsidiary had to be based in a region offering the facilities and a transport network that enables optimal mobility, and in particular to easily reach our parent company located in Scandinavia " explains Michel Mercier, Sales Director of the Orthex Group.
THE ORTHEX GROUP CREATES FUNCTIONAL DESIGN PRODUCTS THAT FACILITATE EVERYDAY LIFE WHILE RESPECTING THE ENVIRONMENT
The Orthex Group invests in the quality, safety and design of its products, as well as in sustainable production methods. All these areas are developed continuously.
The company has been certified according to ISO 14001: 2015 and ISO 9001: 2015. “This means that we contribute to a better and more responsible society. Sustainable development is one of our major concerns. We use more and more recycled plastics in our production and, for example, we manufacture flower pots from sugar cane!" says Michel Mercier, Commercial Director of the Orthex Group.
Owing to this constant requirement to combine eco-design and product design, the Orthex Group has been awarded the prestigious international Red Dot Design Award for its harmonious design of sustainable Nordic products.
The Group’s brands include:
”SmartStore”, a range of storage boxes - with a typically Scandinavian design of pure and minimalist lines - which combine top-of-the-range technical qualities and total waterproofing for "Dry" boxes. Discover SmartSoreCompact (https://www.youtube.com/watch?v=LJy_qmmWb2M) and SmartStore System (https://www.youtube.com/watch?v=7ER3EbC2srs)
”GastroMax”, a range of cooking utensils designed to facilitate the preparation of dishes.
In 2010, Oy Orthex AB acquired Sveico AB.This acquisition has enabled the Group to gain lots of know-how in the manufacture of high quality kitchen products.The GastroMax kitchen brand has a long history of cooperating with professional chefs in product development and many chefs use their products every day in their work.The wide range of kitchen products includes everything that a cook at home might need in order to cook like a professional chef.
In 2016, the Finnish team supported by the Orthex Group won the Silver Medal at the Culinary Olympics.
”Orthex”, a varied range of products for home and garden.
The Orthex Group acquired Hammarplast Consumer AB in 2011, expanding their range with more gardening and storage products.The SmartStore™ range of storage boxes was launched in the mid 90's by Hammarplast.It is a huge success today and the Orthex Group is continuously developing the concept to meet the daily needs of its customers.
75 avenue Parmentier 75 0011 Paris
The Orthex Group has 300 employees
3 sales reps will soon be recruited in France
Website : http://www.orthexgroup.com/
Contact : Michel Mercier 00 358 405637896