TASTEMADE SETS UP IN PARIS REGION TO ENTICE THE EUROPEAN MARKET
After Los Angeles, São Paulo, and Tokyo, Tastemade, the specialist in the production of digital contents on the world of cooking and travel, chose to set up its first production studio in the Paris Region. Its goals? Gain a good understanding of French culture, renowned throughout the world for its gourmet excellence, and succeed in developing its business on the European market with the advantages offered by Paris Region.
Paris Region Entreprises, a partner for Tastemade
“Paris Region Entreprises gave us strong support in our search for a location in Paris, from filing our requests with real estate agencies to signing the contract!” stressed Uiara Araújo, Programming Director at Tastemade France. And Derek Huoth, General Counsel, added: “This assistance contributed to the success of our entry on the French market. We know that location plays a primordial role in the development of a business and the implementation of its strategy.”
Kévin D’Andréas, Tastemaker
More than a business, Tastemade is a state of mind that appeals to an increasingly larger and more diverse audience.
Tastemade’s recipe for success is in its short videos on cooking, adapted to different modes, from applications to websites and social networks (Instagram, Facebook, Twitter, etc.), and Apple TV. In France, Tastemade was one of 8 media chosen to inaugurate the Snapchat portal “Discover France”, next to Le Monde and L’Équipe, along with Konbini and Melty.
Created in 2012 in Santa Monica by Larry Fitzgibbon, Joe Perez and Steven Kydd, the company has raised over $80 million since then. In December 2015, it raised $40 million in a Series D funding round. Today, the company claims over 2 billion page views of its contents every month. Its audience of over 200,000 people is located in over 200 countries.
Founders: Larry Fitzgibbon, Joe Perez et Steven Kydd
DAte of incorporation: 2012
Head office: Santa Monica
Activity: Création de vidéos dans les univers de la nourriture et du voyage