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Retail & E-Commerce

The Paris Region is the world's retail capital and a prime shopping destination thanks to its luxury boutiques, department stores, concept stores and retail outlets. By attracting large numbers of shoppers and tourists, it's the perfect ecosystem for brands and retailers to showcase their products and test innovative solutions. To find more resources, browse our downloadable guides.


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Cécile Jupin

Retail & E-Commerce, EdTech

Paris is the global capital of leading brands and fast becoming the startup capital of Europe. Many of BSPK's customers are based here and it was important to be close to them. For me, it was an obvious choice to set-up our European headquarters here.
- Zornitza Stefanova, CEO and Founder BSPK

The Expert’s Analysis

The Paris Region is a shopping destination and capital of tourism. In 2023, Paris's pedestrian traffic has reached an all-time high. That makes Paris an ideal location for retailers to open shops and test new concepts.
With the Olympic Games just around the corner, the retail real estate market ibig-name retailers are battling for available sites, and rents for temporary stores are soaring.
France is also the 2nd European country in e-commerce sales, and fashion and clothing representing most of the sales.
Sustainable development is a growing concern for French customers. That's why corporate social responsibility, circular economy, zero waste, and short channels are emerging as selling arguments.



Shopping Centers in Paris Region
149.1 B
Of E-Commerce Sales In France In 2022



Paris Region, World Capital of Shopping

As an international capital of fashion and creation, Paris is the world's number one luxury shopping destination. It is home to Europe’s top 3 busiest shopping streets, the Champs-Elysées, which sees more than a million passers-by a month.

Shoppers can choose from a variety of locations as the Paris Region counts 200+ shopping centers from large shopping malls like Westfield Les Quatre Temps, Westfield Forum des Halles, renowned department stores such as La Samaritaine, Galeries Lafayette, Le Bon Marché, but also shopping neighborhood like Le Marais, or rue de Rivoli. The city of Paris itself has 28 retail businesses per 1,000 inhabitants.

Paris has experienced a retail switch with brands offering more digital, service-oriented, and experiential retail formats. Concept stores such as Kith Paris, Merci, Archive 18-20, and Smallable are as popular as ever. Mixing different universes, these sleekly designed stores offer the latest trendy items from fashion and sports to furniture and connected objects. Mass market retailers use new strategies to drain customers such as click-and-collect point-of-sales. Many brands now rely on flagship stores as part of their marketing strategy: the Lacoste Arena opened in 2022 on the Champs-Élysées, the Diesel store rue Saint-Honoré or the Bottega Veneta store rue Montaigne, both opened in 2023.


The Rise of E-Commerce and RetailTech

France is Europe's second-largest e-commerce market, with 41.8 million French people shopping online. The 2020 pandemic has undoubtedly boosted online purchases, which have increased by 30% over the past four years.

The major platforms Amazon, Cdiscount, Fnac, E.Leclerc and Decathlon remain leaders among the 200,000 e-commerce sites active in France. Second-hand platforms such as Vinted for fashion or BackMarket for electronics are very popular, as sustainability and budget are consumers concerns.

Brands and retailers remain on the lookout for innovative solutions in e-commerce and retail technology, to strengthen their omni-channel sales and marketing strategies.

The startup ecosystem continues to develop rapidly, fostered by France's innovation policy. Today, we count 135 French startups specializing in e-commerce and retail, including unicorns such as ManoMano, BackMarket, Mirakl and Ankorstore.


Sustainable Development

Paris Region and industry clusters are pushing actions to foster projects in line with the United Nations’ sustainable development goals, for example:

  • The 2021 Responsible E-Commerce Logistics Charter has been drawn up by the French government and the e-commerce and distance-selling federation to reduce the environmental impact of e-commerce;
  • Paris Region set up a goal to move from a linear consumption model to a circular model by 2030;
  • Supported by ADEME Île de France, the association SHOP!France certifies the global eco-design approach of companies manufacturing Point of Sales displays.


Leverage the Paris 2024 Olympics

With 15,9 million expected visitors, Olympic Games are an opportunity to showcase your solution and benefit from the flow.

  • Reference your company within the official products & services or become a sponsor here
  • Facilitate transactions with international customers, build customer loyalty
  • Showcase your solution: we have referenced shopping malls around Olympic Games sites for you.


Clusters, Incubators and Accelerators to Support Your Growth in Paris Region

PICOM by Cap Digital is an innovation cluster focused on retail in France. PICOM brings together major retailers, technology companies, higher education institutions and research organizations. Learn More

FEVAD, the Federation of E-commerce and Distance Selling is a professional organization federating e-commerce and online sales companies. Learn More. 

SHOP!France is a member of the Shop! International Network, which includes 17 offices worldwide. SHOP!France gathers the actors of the Point of Sale Marketing (POS): brands, distributors and creative/producers, around the following professions and services: POS, merchandising, digital, layout, commercial architecture etc. Learn More

La Maison des Startups LVMH located in Station F, accelerates collaborations between startups and the 70+ Maisons of the group. Since 2016, LVMH has been partnering with Vivatech, the largest European tech and open innovation event, for its LVMH Innovation Award. Learn More

Plug&Play Retail France. Based in Paris, Plug and Play Retail France is the premier business accelerator for the retail and e-commerce industries. Startups in this ecosystem get a unique advantage by getting connected with world-leading companies. Learn More

Wilco is an innovation accelerator that supports the growth of startups up to their first million euros and the transformation of large companies. Wilco supports early-stage startups with programs dedicated to 5 industries: Healthcare, Retail, Industry, Digital and BtoC. Learn More


Retail & E-Commerce Events in Paris Region

Paris Retail Week, Paris, September - The European global event for Retail professionals in IT for commerce, Logistics, Marketing, RetailTech and Payment solutions. Learn More.  

TECH for RETAIL, Paris, November - The European exhibition of innovative retail: exhibitors, conferences, experience sharing, networking. Learn More.  


Download our guide to find the right accelerator for your company in Paris Region.


Meet us at more events


In the News


Costco: The American Wholesale Corporation Seizing a Whole Lot of Opportunities
Costco may very well be a household name in the United States, but the corporation is still fairly new in terms of its operations in France. Recognizing the potential market in Paris Region, the company decided to open their first local store. Since their arrival 2 years ago, Costco has seen ample success and is currently in the process of opening their second store in the Region. We spoke with Gary Swindells (Country Manager for Costco France), to discover the company’s approach to constructing a successful business strategy, their take on Paris Region, and how they successfully executed their plan in their French expansion.
Read more


Ready, Set, ACTION: How Paris Region Helps Businesses Scale Up
With more than 80 stores in Paris Region and 2,000 stores in Europe, ACTION is the fastest growing non-food discounter in Europe. Serving more than 12 million customers every week, the company has been present in France for almost ten years now. By taking advantage of the many industrial and commercial zones Paris Region has to offer, ACTION has been able to expand their presence and recruit many talents. We recently sat down with the Managing Director of ACTION FRANCE to discuss their rapid expansion and why the unique location opportunities in Paris Region play an essential role.
Read more



Ready-to-Use Industrial Sites in Paris Region

Find the perfect industrial site for your activities in Paris Region. Our comprehensive guide is the easiest way to learn about the 26 main industrial sites readily available for you to kick-start your activities in the #1 economic region in Europe.


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